Brand and product positioning, persona development, GTM strategy (earned, paid, owned), commercial strategy.
GO-TO-MARKET
Positioning framework, customer segmentation, persona development, evergreen content, campaign ideation.
BRAND STRATEGY
Definition of messaging strategy based on customer / buyer audience, end-to-end product marketing implementation.
PRODUCT MARKETING
Strategic partnerships, demand generation strategy & development, sales enablement, partner management.
BUSINESS DEVELOPMENT
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Thinking and doing
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I collaborate with businesses of all sizes, with a particular focus on early-stage companies across both B2B and B2C. I also engage with global brands aiming to infuse a startup marketer's perspective into established industries.
My services encompass both ideation and execution. Partners benefit from comprehensive strategic marketing roadmaps and plans, complemented by accelerated implementation.
Strategic guidance
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ADVISORY
Senior marketing and general strategy advisor to early stage startups, specifying in marketing, comms, and corporate development.
Project-based deliverables
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CONSULTING
For defined project sprints or end-to-end deliverables; use for accelerating strategic projects or launches with a senior resource.
Embedded resource
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FRACTIONAL
Fractional marketing strategist/CMO; embed within organization and accelerate marketing strategy & implementation with senior resource
BRAND EXPERIENCE
Katie Perry, Principal at Ursa Major Media, is a strategic marketer with a diverse background spanning corporate marketing, brand strategy, and business development. She's worked with early-stage startups to globally recognized brands to shape strategic positioning, craft go-to-market frameworks, and implement effective marketing strategies. Her expertise includes both B2C and B2B, with category experience in fintech, consumer apps, consumer packaged goods, adtech, media, and direct-to-consumer.
Katie has held past roles in marketing leadership, brand strategy, corporate strategy, and business development, and served as Chief of Staff at a publicly-traded company. Recognized as a thought leader, Katie frequently shares insights with media outlets, including The Wall Street Journal, Bloomberg, CNN, Forbes, and more. An experienced speaker, she has served as a panelist/moderator for Advertising Week, Nasdaq, General Assembly, Columbia University, UC Berkeley Law School, Benzinga, and Ladies Get Paid.
Her accolades include being appointed to the World Economic Forum's Future of Capital Markets working group, earning recognition in Adweek's CMO Issue, and being honored as a notable woman in marketing & PR by Crain's New York Business. She has also been named a Top 50 FinTech Marketer.
ABOUT
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Katie Perry
Principal, Ursa Major Media
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CONTACT
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